topic: social network

The Brotherhood of the BikeThe Brotherhood of the Bike originally uploaded by steelmonkey

The bike car on the Caltrain trains is at one end of the train. That is, there is only one place on the train for bikes [as far as I could tell], and its an entire car. Thus, if you want to bring your bike on the train, it's likely you will be in this car (to remain close to your bike, to get to it easily & quickly when the train stops at a station). It's also likely then, if you are a frequent/daily rider, that you will tend to see the same people repeatedly. And, like you, they will also be riders.

bike car. caltrainbike car. caltrain originally uploaded by luckyklover

Which means you will probably identify with them. And you will have stories to share. You will experience aspects of the day in similar ways ("oh man, that can't have been good in the rain!"). You will trade hacks, fixes, workarounds, secrets. You will commiserate, and look for each other, and wonder when people are missing. Some of you will be more gregarious, popular, visible, more contributing than others. There will be quiet, morose types. There will be lurkers - people who never become visible, but who participate nevertheless, just by being present and taking it in. After a while, you will look forward to being in the bike car.

In short, you will probably form a tribe, after a fashion. (I'm speculating, of course. Evidence is lacking. Would you like to get me some?)

Now there is something peculiar about this tribe. It is created by the architecture of the train. It is contingent upon just the right people coming together in the same place, but not in a manner of their own design or intention (perhaps we can call them 'tribes of contingence'?). This tribe will, if it forms, have been created due to policymakers and the operations people at Caltrain. It will be the outcome of decisions made on entirely other grounds: efficiency, safety, comfort. But lo and behold, decisions made in boardrooms and committees create this cluster of people who find themselves having something in common with each other.

This is the opposite of Meetup. Here, you did not have to seek out others of your kind. The world architected your meeting. You didn't plan it, you came into it.

This is something technology can do really well, but has only taken hesitant steps into. It does not, as of yet, create coincidences (without your express effort - else it wouldn't be a coincidence) that well. These coincidences are wonderful things - they bring us human contact and sociality without any effort. It's built into your life, no sign-up or registration required.

Maybe Facebook should be taking a page from the Caltrain.

What if FOAF had to be designed taking into account, say, Sudanese descriptive kinship schemes? What would the predicate terms be? (Conclusion: microformats are culturally specific. Localisation isn't just about translating the words)

The term 'social networking site' as used to describe systems like facebook and myspace is a technological perspective that conflates the infrastructure which expresses social network information with the structures of participation, socialisation, culture, and identity construction (to name a few) that the infrastructure enables. I hope the term dies a well-deserved death.

There: I said it.


Outside a "mall" in Abuja, Nigeria: a blackboard advertising real-estate for rent. Interested people can inquire at the GLO shop next to the sign.

As a marketing device, this is an example of cross-media communication that relies on several infrastructures to make it work. Discovery of this information relies on the architecture of the physical space: roads, sidewalks and the proximity to a public space to bring this information to potential buyers. Note the careful placement of the sign in the unpaved area next to the paved sidewalk, so as to keep it visible to both pedestrians and passing or stopped motorists.

The second infrastructure is the social network at the GLO shop (cellphone airtime shops are common social hubs in Nigeria). Delegating the job of answering queries about the ads to the shop relies on the fact that, as a social hub and a low-margin business that relies on volumes, the GLO shop is constantly manned to ensure that potential airtime buyers will always find someone at the shop. The constancy enables the side business of helping potential renters with information about the ads.

The third infrastructure is, of course, the cellular phone network. Note the cellphone number scrawled at the bottom of the board. Given the importance of mobile phones as a method of communication in this country, this is practically a bonafide calling card and authenticator of intent all rolled into one.

Targeted advertising? Take that, Google!

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