... to be reflexive is to structure a product in such a way that the audience assumes that the producer, process, and product are a coherent whole. Not only is an audience made aware of these relationships, but they are made to realize the necessity of that knowledge.
...the producer deliberately, intentionally reveals to his audience the underlying epistemological assumptions which caused him to formulate a set of questions in a particular way, to seek answers to those questions in a particular way, and finally to present his findings in a particular way. Ruby, J. (1980). Exposing yourself: reflexivity, anthropology, and film. Semiotica, 30 (1/2), 153–179.