topic: semiotics

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... because if you can pass as normal then you can scoot under the radar. The whole question of how you can lubricate the social never stops being difficult, and it never stops being a matter of shame, because when one confronts one's ambivalence and incoherence one feels in a bad faith relation to the model of ethical solidity we expect from ourselves. But what if we just trained ourselves to accept that all of us are incoherent, subject to a variety of aversive and connective impulses that we are always managing? The social then would be a totally different space of intimacy and anxiety. Berlant, L., Najafi, S., & Serlin, D. (2008). The Broken Circuit: an Interview with Lauren Berlant. Cabinet Magazine, (Issue 31: Shame), 85.

This suggests we should manage designerly processes not using standards, but principles and attitudes


A Conference of Street Creatures - The Domestic Version, originally uploaded by TalBright.

When I saw this photo a couple of days ago, I immediately thought, "is this from India?" Turns out it wasn't - this picture was taken in Istanbul. When I showed this to a Spanish and a Brazilian friend, each immediately declaimed that the scene could be anywhere in São Paolo or Galicia. Part of this is, of course, the effect of globalisation and common materials and technologies spreading all over the world. Which led me to thinking about why it felt like an Indian/Brazilian/Galician scene. Some features stood out:

  1. the puppy in the corner, completely at ease with the surroundings
  2. the random assortment of discarded (?) objects, just outside the home, scattered as if it were inside the home
  3. the grill over the window, providing both protection and extending the home onto the street (by supporting the two potted plants)
  4. the clothesline, with its clips, indicating that it is a publicly recognised and stable space for hanging clothes out to dry
  5. the random assortment of home-related things (wire, bags, cloth) hanging from various supports on the wall
  6. the cables trailing into the home without any routing or layout
  7. the asbestos roofing
  8. and the amazingly intense colour of the wall

Contrast this with a typical American neighbourhood street (not high-density old-construction city areas), leaving out the peculiarities of Indian (and Turkish, and ) construction materials:

  1. any otherwise unaccounted for animals are thought of as strays that should be in a pound (i.e., everything has an owner)
  2. the clothesline would be in the backyard
  3. the "trash" would be near a trash-can ('trash' and 'waste' being cultural categories)
  4. all cabling would be organised
  5. all construction would be standardised

What comes to mind with the contrast is that when I, as an Indian, see this picture, I not only place it as possibly being in India, I also place it in a particular urban, social & economic context: the shanty town on its way to being a municipality. The scene shares features with both slums, chawls and shanty towns and 'proper' neighbourhoods: a porousness of borders between the public and the private. Each thing in the scene tells me something: of the state of the urban infrastructure, the constant negotiation of space, the incremental construction, and - if I had sufficient local or cultural knowledge - perhaps even something about the people living in that house, or how much shantyness the neighbourhood possessed.

That, for me, is one of the most peculiar features of - for lack of a better word - 'Eastern' streets: that they can be read, and that the reading is enabled by the fact that part of the home is actually outside the walls ('boundaries'?) of the home. This practice - of doing outside the home as one would do inside it - lends to the streets aspects of the home, a certain pervasive homeliness everywhere, and an ability to gauge what people in a locality are like based on what is visible on the street. Contrast this with American neighbourhoods - apart from gross distinctions between project housing, Beverly Hills, and suburbia, much less can be said about the occupants of the home from the outside, except perhaps wealth (large, fancy houses), fastidiousness (lawn grass condition), and the presence of kids (surely a gross and inaccurate list - won't someone correct me?). The street is the street, and the home the home, and rarely do the two intersect, and even then only temporarily (yard sales, trash pick-up days). The home is such a private space that little of it is allowed to escape into view of the world.

The American street then, is a cultural construction that is distinctly different from the cultural construction of the Turkish, Indian, Galician or Brazilian streets. It is also for me one of the ways in which diaspora is experienced: in a street like the one in the photo, I would feel at home, even if it is actually in another country. Did I feel a little homesick on seeing this picture? I did.

Every second, at least one human on this planet is standing before a sign on a door or a pair of doors, and thinking: "which is the men's (women's) room?"

Here are ways in which they are helped to decide...

COITAL METAPHORS rely on mapping imagery of the physical act of sex onto a pair of target shapes. can sometimes be unclear, as in the following instance (labels mine).

toilet_signs_59

[source]

This is the only instance of this type of designation I could find, so it's possible I'm over-generalising...

 

GENITAL SHAPES depict male & female genitalia, in varying degrees of exactness

bardejavu

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barunknown (Custom)

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BODY SHAPES foreground the shapes of body parts specific to gender

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COMPARATIVE URINATION depict differences in how different genders urinate

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variations also depict the experience of waiting, something that probably generates empathy universally...

The Lighthouse

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GENDER TRANSFERENCE from animals to humans

toilet_signs_57

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[source]

 

REFERENCE BY MATERIAL POSSESSION identifies gender by things typically owned

AdegaSantiagoM

[source]

MerceariaSPM

[source]

 

DIRECT PORTRAYAL depict a pair of clear, if unknown, instances of each sex

[source] Update: a reader informs me that these are "Basque icons of Amuma and Eichicha (gramma and grampa). Every Basque home has them."

SantoGraoM

[source]

 

CULTURALLY SPECIFIC REFERENCES images that are well-known within the host culture, and hence recognised easily

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FujiTrainStationM

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some of these clearly require emic knowledge... I had difficulty understanding this pair of signs:

toilet_signs_16

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this category also covers these symbols (if only because they are predominantly western):

[source]

with modifications, although given that this next one is from colonial williamsburg, it's anybody's guess whether this is an emic depiction or one designed for visiting tourists:

WilliamsburgM

[source]

 

ARBITRARY/CONVENTIONAL SYMBOLISM pictorial signifiers of gender

[source]

these are culturally specific as well, of course.

Now, this is not a mutually exclusive or completely exhaustive set, but there's enough variation in here to be interesting. There are variations on these themes, such as hyper-gendering (also this), and satire, and even those that set up (and resolve) a conflict of meaning.

Usually, the act of urination in public is unremarkable, even though performing it incorrectly has social costs - embarrassment, one fails to make the correct identification and walks into the women's instead of the men's room, or stigma if one is not able to control one's bladder till the appropriate sanctum is reached. Nevertheless, or maybe precisely because of this, this act is rich with meaning, as the above examples show, and there's enough opportunity for adding delight to that moment of decision. Further, just as the viewer is delighted - and sometimes challenged with uncovering the meaning - another kind of meaning is being made: the viewer is being told something about the institution that houses the signage. Some impression is being given off, an identity is being performed: "this is how cool we are" says the sign. The viewer walks away with this unique memory of the institution (note that a lot of these signs are in bars or pubs), and their experience of it becomes just a little more textured. This is branding and marketing at its finest: so thoroughly integrated into the experience that it becomes invisible.

with thanks to mara codalli for her 'ladies & gentlemen' photoset on flickr, the toilet signs project, and "Coolest Toilet Signs Around The World" by damn cool pics.

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